Deepavali 2023 Promo

With a widespread presence in secondary towns across Malaysia, EPICscreen provides advertisers with an exclusive opportunity to reach an underserved market. Sub-urban markets, often overlooked, present the chance to create a lasting impact and touch the untouched. With 17 million potential viewers and a 31% penetration rate, advertisers can tap into diverse demographics nationwide. (Source: Census Data 2020)

EPICscreen understands the distinctive buying culture in sub-urban markets. Advertisers can leverage on-screen and off-screen ads strategically placed in and around the cinema compound to create multiple touchpoints. Cinemagoers in these areas often prefer traditional methods, such as purchasing tickets at the counter and advertisers can take advantage of this buying culture.

EPICscreen's cinemas, deeply embedded in communities, foster customer loyalty in the secondary towns. Advertisers can benefit from the loyal customer base that visits our partner brands’ cinemas, creating a meaningful connection with cinemagoers who value the heritage and familiarity of our partner cinema brands.

With less saturation of marketing messages compared to major city centers, brands have a unique opportunity to make a meaningful impact on consumers' purchasing decisions. EPICscreen's cinemas become an integral part of the buying journey, allowing brands to seamlessly integrate into the lives of sub-urban consumers who prefer storefront purchases.